3D Design

We built a modular 3D system rather than a set of one-off renders: a shared material library, a fixed three-point rig and a camera set that any new product could drop into. Colour, form and narrative had to stay in balance across everything the studio would ship afterwards.

The client had commissioned renders from four different freelancers over two years, and no two of them lit a product the same way. Side by side on a product page the range looked like four different companies.

Deliverables

Modular material and lighting library
Camera and composition presets
Twelve hero renders across four product lines
Render specification for future suppliers