Aesthetic Forge

We ran a two-week positioning sprint before drawing anything, then built the identity outward from a single idea: that the work is forged rather than decorated. Every mark, weight and texture in the system traces back to that sentence.

A fifteen-year-old workshop with real craft credentials was reading online as a generic contract manufacturer. The expertise was there; nothing on the surface communicated it.

Deliverables

Brand strategy and positioning
Primary mark and wordmark suite
Typographic and colour system
Forty-page brand guidelines