Axis Bag

The identity is built on a single structural device — an axis line that runs through the mark, the packaging and the photography grid. It gives a small range of products a consistent visual spine without forcing them to look alike.

A direct-to-consumer bag brand launching into a crowded market with six products and no visual system. Each product had been photographed and packaged on its own terms, so the range read as six unrelated items.

Deliverables

Identity system and packaging design
Photography art direction and grid
Ecommerce product page templates
Launch campaign assets