Formix Design

A visual language assembled from a fixed grid, a two-weight type system and a deliberately narrow palette — enough constraint that anyone on the team can produce on-brand work without a designer in the room.

The studio's own brand had been last touched at founding and had drifted: three logo variants in circulation, a palette that had grown to eleven colours, and no rules about any of it.

Deliverables

Refreshed identity and grid system
Two-weight typographic scale
Component library and design tokens
Internal brand handbook